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Digital Copywriting: Evo

Project type

E-Comm Copywriting

Writing Sample

San Clemente Longboard Wheels 70mm: Can't find a date to the roller rink? Tape these bad boys to your pet snake's stomach. Or prank a sleeping friend by wheeling his bed down a highway entrance ramp. The large, super smooth San Clemente Longboard Wheels will allow a flawless cruise down even the bumpiest of hills. Your bro might be a little salty to awake in rush hour traffic, but he'll thank you when he realizes you used San Clemente Longboard Wheels to get him there.

Dakine Scooler Backpack: Are you running away from home because your parents despise you? The new Dakine Scooler Backpack has 1100 cu of storage space to fit all your rebellion inside. An impeccably padded sunglasses pocket, heavy duty zippers, and air vents will keep your goods golden until ma and pa organize a search party. Or you run out of hair gel and decide to head home.

Ride Deuce Snowboard Boots: Are you actually dead, but pretending to be alive to trick your friends? For quietly rotting riders, the Deuce boots are where it's at in durability and style. This super light, freestyle boot has been dubbed the favorite of the 2009 Ride Pro Team. The Ride Deuce weaves together the technologies of Intuition Lining, Secure Fit Harness, and Rubber Lite Sole for a comfortable heel hold that gives the rider ultimate control. Strap on the Deuce Snowboard Boot and head for the mountain. Your friends will never guess that you’ve been dead since the great potato chip famine of ’97.

Nitro Magnum Gunslinger Snowboard: John Wayne hog-tied one of the orderlies at the retirement home. Calamity Jane spat tobacco in the wishing well. Billy the Kid's spurs were confiscated by airport security. If you’re a cowboy with too much free time now that the West has been won, take up snowboarding with the Magnum Gunslinger. This is Nitro's most adventurous, big air board yet. Get mad ups with the lightweight, poplar wood Powercore. This is the all-mountain board takes on any terrain with a Progressive Sidecut and Hi-Def FH Base. Let go of the ghost town and rise to the mountains with the Nitro Magnum Gunslinger Snowboard.

Enjoi Decapitated Hat: Have you had a recent run-in with a guillotine? Try Enjoi’s Decaptitated Hat and the French public will never notice. This hat is fitted and the flat brim is a hip plaid pattern. Hire the Enjoi Decapitated Hat for your neck stump, and quit haunting the townspeople with your headless horserider schtick.

Jet Pilot S-1 Nylon Vest: It's hard to learn to swim, when you're busy running for your goddamn life. We understand. And we don’t know anything about a centaur costume. Or a plywood maze. Anyways. For all your flotation fantasies, you’ll dig the Jet Pilot S-1 Nylon Vest. The 4-Buckle Closure Design ensures it will stay put during even the wildest wave riding sessions. It's durability is even approved by the U.S. Coast Guard. The constructed nylon hybrid fabric makes this one of the most comfortable PFDs on the market. For best results, use the Jet Pilot S-1 Nylon Vest prior to drowning.

Nitro Janna Snowboard: Cursed out by a hungry wolf, left your wooden staff on the public transit, and wool all up in your pastrami sandwich--so, you’ve decided that being a shepherd isn’t as relaxing as the Old Testament made it sound. Get a new hobby with the Nitro Janna Snowboard. The Women’s Twilight Construction technology has been tailored to fit a women’s torsional flex. The Profile Tip with reduced swing weight makes it easier to turn that 360 into a 720. For buttery board slides and smooth float on powder, look no further than the brand new FX Smartbase 4.0 finish. Clock out from the fluff flock and experience the Nitro Janna Snowboard.

As a copywriter, I wrote product descriptions & ad taglines for Evo, an e-commerce site, specializing in snow, ski, and skate gear in Seattle. My job was to be funny and weird, in service of the lively brand voice. The technical merchandise details were already on the website, so I had the creative license to spice up the product descriptions in peculiar ways.

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